Canadian duo Purity Ring’s highly anticipated new album is out tomorrow and it’s well worth seeking out. At first listen it’s all shimmering, dreamy electropop with some strong melodies, nice effects and singer Megan James’s highly distinctive voice cutting through the beats. Nice certainly but unremarkable. Listen closer however and what appears to be disarmingly innocent is anything but – the lyrics reveal a world of menace, of darkness nestling at the heart of this music. As the video that accompanies one of the album’s best tracks testifies…
You can buy a copy of the album here
heavenfaced 